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After Greenwashing and Greenhushing, now comes Green botching.    What is Green botching?  It is well-intentioned environmental measures that are so badly implemented that they backfire.   Why does this occur?  Green botching happens when brands mishandle their sustainability messaging. Unlike greenwashing, which involves deceptive claims of being environmentally friendly, green botching often stems from poor communication, lack of transparency, or …

Avoiding Green Botching? A Guide to Authentic and Effective Sustainability Communication Read More »

The hotel industry must reduce its carbon emissions by 66% by 2030 and 90% by 2050.

Start future proofing your business, get certified with global recognised certifications (ISO, LEED, BREEAM), to you remain competitive. Implement Sustainable operations to remain attractive to investors.

Ramadan a time of reflection and compassion, perhaps also a time for positive action. With increased gift giving, celebrations, elaborate buffets, and a variety of Iftars from the necessary to the special, how can hotels, food & beverage and retail spaces, including malls, possibly try to be more sustainable?

ITB Berlin 2023 showed that the tourism industry is ready for change. With sustainability, regenerative and responsible travel, climate change and resilience at the heart of discussions “Business as usual” is no longer an option and growth for the industry.

As we focus on Women’s day, let’s spotlight “Women in Leadership positions and its impact on adopting Sustainable Development Goals (SDG).”

Biodiversity; is the variety of life on Earth!
Biodiversity is important because it supports ecosystems’ many services, such as clean air and water, nutrient cycling, pollination, and climate regulation.