Month: April 2023

After Greenwashing and Greenhushing, now comes Green botching.    What is Green botching?  It is well-intentioned environmental measures that are so badly implemented that they backfire.   Why does this occur?  Green botching happens when brands mishandle their sustainability messaging. Unlike greenwashing, which involves deceptive claims of being environmentally friendly, green botching often stems from poor communication, lack of transparency, or …

Avoiding Green Botching? A Guide to Authentic and Effective Sustainability Communication Read More »

The hotel industry must reduce its carbon emissions by 66% by 2030 and 90% by 2050.

Start future proofing your business, get certified with global recognised certifications (ISO, LEED, BREEAM), to you remain competitive. Implement Sustainable operations to remain attractive to investors.