Month: April 2023

Green Botching and how to avoid it?

Avoiding Green Botching? A Guide to Authentic and Effective Sustainability Communication

After Greenwashing and Greenhushing, now comes Green botching.    What is Green botching?  It is well-intentioned environmental measures that are so badly implemented that they backfire.   Why does this occur?  Green botching happens when brands mishandle their sustainability messaging. Unlike greenwashing, which involves deceptive claims of being environmentally friendly, green botching often stems from poor communication, lack of transparency, or …

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Sustainability Meets Hospitality in Middle East, Issue 3 – Let’s talk about Sustai …

Sustainability Meets Hospitality A time for action and reflection as Earth Day approaches on April 22. A responsible Tourism & Hospitality sector can promote regenerative and responsible tourism. Events are on the rise with Arabian Travel Market celebrating 30 years in May 2023; followed by The Hotel show and events for COP28 taking place. Read …

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Supplier Connect: GreenGood for Packaging and Composting

Join the Closed Loop Revolution with GreenGood’s Sustainable Solutions for sustainable packaging and waste management solutions. About The Brand GreenGood opened in the Middle East 12 years ago, providing environmentally friendly disposable products and food waste composting solutions to the Middle East market, with a vision to facilitate sustainability efforts for their clients by offering them the tools and materials …

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