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Tiffany McGrath

Tiffany is a Cambridge University Institute for Sustainability leadership graduate, with a Bachelor of Business in Tourism Management, and has over 20 years of experience consulting for the hospitality and travel industry.

Net-Zero Series: Introducing our Series on Net-Zero

With COP27 starting next week in Egypt on 8th November 2022; and around the corner scheduled for the UAE in 2023, we are beginning to hear much about ‘Net Zero’.  The Middle East is abuzz with strategies and pledges to cut emissions, decarbonise economies and achieve ‘net-zero’ by 2050.  But what does it really mean?  Can industries like hospitality really get there, especially those in the traditionally carbon-based economies of the Middle East?

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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast

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