A great interview with Eric Schaffner founder of ZeLoop; on his journey from corporate world to launching ZeLoop – an app that rewards goodness. As Eric aptly says, “The issue is not plastic as a material, but the ways in which we use it and most importantly, how we dispose of it”.
Within one year of launch, the app has quickly grown from UAE with a reach to 146 countries, across member base of 10,000 ZeLoopians; and over 300,000 bottles of plastic recycled. I personally like ZeLoop, as it solves for the environmental challenge of plastic litter; through the use of loyalty platform and blockchain technology. The mechanics of Zeloop can be explained in four simple steps: (1) You gather used plastic bottles, (2) Drop them at collection centers for recycling; (3) Upload a picture of deposited bottles on the app; and (4) Win tokens to get exciting rewards!
The platform of ZeLoop works across B2C and B2Bs, the likes of Nestle, Dettol and Beeah (environmental management company) to name a few have already partnered with the app
…Could ZeLoop be the solution to decrease plastic-litter and motivate positive employee/consumer behaviour?
if so, then lets get involved with ZeLoop, as it does protect the environment in a fun and rewarding way.
Show Notes:
- https://www.linkedin.com/in/eric-schaffner-8a5a59/
- https://www.nestle-mena.com/en/media/pressreleases/allpressreleases/nestl%C3%A9-partners-zeloop-encourage-recycling-uae
- https://zeloop.net/dettol-dubai-based-startup-zeloop-partner-for-recycling/
- https://beeah.ae/contents/web_resources/beeah-rewards-program.pdf
