Environmental protection: Our primary objective is to support the UAE Government’s ambitious goal of reducing food waste by 50% before 2030, contributing to the preservation of the local environment.

Business community support: We assist our F&B and Hospitality partners in identifying, selling & delivering surplus food and beverage items that may likely end up going to the landfill as waste if a consumer isn’t found. This helps our partners avoid the costs associated with landfill disposal whilst optimising sustainable practices.

Supporting vulnerable community members: We actively donate unsold items to those in need, combating undernourishment and offering support to less privileged individuals within our community.

Carbon footprint reduction: In order to reduce our partner’s carbon footprint, we plant trees on behalf of our partners and consumers making purchases on the platform. This initiative helps local businesses and consumers alike to mitigate their environmental impact further.

Actionable insights for partners and the government: We offer our partners comprehensive analytics on the volumes of F&B being successfully diverted from the landfill to the consumer, thus preventing unnecessary landfill disposal. Our analytics encompass associated emissions reductions (CO2 & Methane), cost savings/revenue recovery, goodwill community donations, and the number of trees planted as a result of partnering with Rumbella. These insights help demonstrate the progress being made by our business partners in embracing ESG & CSR best practices.

Furthermore, it helps our partners showcase their commitment to supporting the UAE in achieving its sustainability objective of reducing regional food waste by 50% ahead of 2030.