Sustainability Claims: What Hospitality Needs to Know After 27 September

On 27 September 2026, Directive (EU) 2024/825 — the Empowering Consumers for the Green Transition Directive — becomes enforceable across the EU. Here is what you need to know and do before the deadline, with  a downloadable action checklist for your hotel. The directive applies to any hotel marketing to EU travellers — not just …

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